The LinkedIn marketing agency that builds demand systems for B2B growth

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ClickPop helps B2B companies use LinkedIn to create demand, convert pipeline, and retain and expand key accounts.

Our work is shaped by proprietary research across 500+ B2B companies and measured using control groups, so you can see the impact LinkedIn actually caused - not just the activity it influenced.

TRUSTED BY B2B TEAMS
The Happiness IndexCIPAZestLiquonaGJEMedenicoSurrey County Council
500+
companies analysed
10k+
ads analysed
Scientific
approach to campaign measurement
Full-funnel
LinkedIn system
THE PROBLEM

Most LinkedIn marketing creates noise, not sales

The cost of producing content has collapsed. The cost of earning attention has not.

Buyers aren't looking for more content. They're looking for people and brands they can trust.

PIXEL NOISE + 45° RISERS — INTERACTION TO FOLLOW
FIG. 2 · GROWTH INDEX BANDS VS HEADCOUNT GROWTH — CHART TO FOLLOW
THE EVIDENCE

What the data actually shows

Most agencies tell you what they believe works. We measured it: the LinkedIn activity of 500+ B2B companies, scored and tracked against headcount growth over 12 and 24 months. The pattern is stark.

Correlation, not causation, but worth paying attention to. The top band grew headcount at a median of 23% over two years. The bottom band shrank.

Download our LinkedIn research
BENCHMARK

See how you compare against your competitors

From all of the factors we've analysed, our proprietary LinkedIn Growth Index has isolated the 18 data points that most closely correlate with company growth. Complete the form and see how you compare against your competitors.

YOUR GRADE
GAUGE 67/100 · B+ — INTERACTION TO FOLLOW
Q4 BAND · +19% MEDIAN GROWTH AMONG PEERS

“What truly blew me away was the immediate impact; within hours of launching, high-quality leads were pouring in.”

Lili Teixeira
Lili Teixeira
Marketing Director, Epassi
HOW WE HELP

How we help you grow with LinkedIn

01

Generate

Generate demand from your ideal customers.

High-intent demand generation and lead capture. LinkedIn ad management and optimisation. Account-based marketing.

02

Enable

Make your people the voices buyers seek out - and increase your win rates.

Enablement for sales and commercial teams. Lead nurturing and social engagement. Profile optimisation. LinkedIn training.

03

Retain and expand

Protect and grow the accounts you've won.

Customer account retention and expansion. Competitor monitoring. Decision maker tracking.

MEASUREMENT

Impact, not influence

Most LinkedIn agencies measure impressions, reach, clicks and “influenced pipeline”. But influence is easy to claim. If someone saw your ad and later booked a demo, did the ad cause it? Or were they going to book anyway?

ClickPop takes a different approach. For LinkedIn ad campaigns, we deliberately hold back a small portion of your target accounts as a control group. They don't see the campaign. Then we compare them against the accounts that did.

That means we can show the lift your campaign actually created - not just the pipeline it happened to touch. It's a higher bar. But it answers the question that matters: did LinkedIn actually move the needle?

TARGET ACCOUNTS N=50 · CONTROL GRID — INTERACTION TO FOLLOW
Before
After
Disconnected LinkedIn activity
A connected demand system
Sporadic posts and campaigns
Compounding demand and pipeline
Generic company content
Trusted expert voices
Invisible until buyers enquire
Visible before buyers decide
Paid and organic silos
Paid and organic alignment
More content, less cut-through
Sharper content, stronger engagement
Chasing ready-now leads
Creating future demand
Vanity metrics and guesswork
Control-group impact measurement
Correlation dressed as proof
Causation you can defend

“I can already see results coming in since applying their advice.”

MB
Milka Boyadzhieva
Founder · Medenico

Start with a conversation

We're not the right fit for every business. Before proposals or pricing, we want to understand your market, your sales motion, and where LinkedIn can help. Book a call with one of our experts - if there's a genuine opportunity where we can help, we'll explain how we'd approach it.

Speak to an expert