Webinars

The LinkedIn performance gap – What high-performing commercial teams do differently

In this webinar, we explored the growing “LinkedIn Performance Gap”: the difference between commercial teams that use LinkedIn strategically and consistently, and those that leave revenue opportunities on the table.

Using survey data from 250+ B2B commercial professionals, alongside real behavioural data gathered directly from LinkedIn, we looked at how usage patterns differ across sales, business development, account management, and customer success roles—and how those differences relate to business performance.

Check out the webinar recording here.

Who posts on LinkedIn and why does it matter for company growth?

In this webinar we explore the differences that exist in posting participation on LinkedIn across job functions, job titles, seniority, company size and tenure. Crucially we show the clear and consistent relationship that this all has with company growth rates, and what business leaders can do to increase participation among their employees. 

Check out the webinar recording here.