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Marketing Freed Podcast

“You know what the world needs? Another marketing podcast.” Said nobody ever.

But hear me out. This one is different. For one, it’s not going to have Steven Bartlett on telling you to follow your passion, or Gary Vee telling you to hustle.

Instead, this podcast features the knowledge, wisdom and experience from independent marketing specialists. The lesser-known marketing freelancers and consultants whose livelihood depends on being masters of their craft rather than a business celebrity. Not only do they know their stuff, but in each episode they share practical advice that’s actually helpful instead of inspirational platitudes.  

Episodes

Episode 17 – Stop Self-Silencing and Amplify Your Impact

David welcomes Fifi Mason, a personal brand and visibility coach, to explore the topic of self-silencing.

Whether you’re a solopreneur who doesn’t believe you have anything valuable to say, or a marketing team who needs to help an introverted internal expert become the organisation’s evangelist, Fifi guides you through how to stop self-silencing, express yourself and make an impact.

Check out the episode video and show notes here. 

Episode 16 – The Good, The Bad And The BS In Marketing

Sabrina Chevannes joins me to discuss some of the flaws of the agency model, how to sniff out bs, and what you should be doing to make sure a relationship with an agency or a freelancer is a success.

Check out the episode video and show notes here. 

Episode 15 – From Confused to Conversions – Mastering UX

In this episode I’m joined by seasoned UX consultant, John Millist, where we discuss the common pitfalls companies face in user experience and the importance of truly understanding your audience.

Check out the episode video and show notes here. 

Episode 14 – Why Marketing Needs to Be Involved In New Product Development

product marketing consultant Lauren Fisher joins me to discuss the importance of marketing being involved in new product development, along with some tips from Lauren to make sure you end up with something your customers actually want to buy.

Check out the episode video and show notes here. 

Episode 13 – Actionable Social Media Audits, with Fiona O’Donoghue

In this episode of Marketing Freed, I’m joined by social media consultant, Fiona O’Donoghue, as we discuss how brands can audit their social media and use that as a springboard into an effective social media strategy.

Check out the episode video and show notes here. 

Episode 12 – Engineering Success: Structured Marketing Strategies with Ros Conkie

Marketing consultant and trainer; Ros Conkie, joins me to explore strategies for businesses to identify their ideal customers and employ cost-effective marketing tactics to reach them.

Check out the episode video and show notes here. 

Episode 11 – Optimising Website Performance Using Psychology and Design 

Steve Linney joins me to talk about how the layout, images, colours and language you use on your websites can make a massive impact on your conversion rates. 

Check out the episode video and show notes here. 

Episode 10 – Outsmarting Google’s Dirty Tricks 

David Miles from The PPC Machine shares some of the many tactics he has employed to help thousands of small businesses grow online, and some of the pitfalls that Google make all too easy for the unsuspecting marketer to fall into.

Check out the episode video and show notes here. 

Episode 9 – Pre-planning PR for Maximum Impact

Maeve O’Sullivan shares valuable insights into building relationships with journalists, strategic PR planning and embracing a variety of content forms to maximise your PR efforts.

Check out the episode video and show notes here. 

Episode 8 – Understanding the Impact of SGE on SEO

I catch up with with Hannah Millist, founder of TwoGether Digital, where we talk about how Google is experimenting with AI in its search results, and how businesses can get their content to be SGE ready.

Check out the episode video and show notes here.

Episode 7 – Clear Strategies & Measurable Goals On Social Media

I catch up with Luan Wise, a marketing consultant specialising in social media where, among other things, we discuss the need for clear strategies and measurable goals to ensure that social media aligns with business objectives and the different approaches and outcomes to expect when posting from your corporate profile vs your personal one. 

Check out the episode video and show notes here.

Episode 6 – Crafting Compelling Case Studies

In this episode, I’m joined by B2B Technology Copywriter Rob Beadle who shares insights about how case studies can be used throughout the whole buying journey, and how businesses can systemise getting new case studies created rather than leaving it up to chance.

Check out the episode video and show notes here.

Episode 5 – Simplifying Your CRM to Generate More Sales 

This week I’m joined by Simon Washbrook, founder of Popcorn CRM, where we discuss the importance of aligning sales and marketing, the pitfalls of complex CRM systems, tips on how to make your emails more effective, and what signals to look out for from your prospects that mean they’re ready to buy.

Check out the episode video and show notes here.

Episode 4 – Lost Your Voice? Insights From Brand Voice Strategist Bethany Joy

Bethany Joy shares her insights on working with companies to uncover their brand voice and embed it throughout their organisations.

Check out the episode video and show notes here.

Episode 3 – Nurturing Connections: The Art of Newsletters with Lenka Koppova

Marketing Therapist, Lenka Koppova shares why she feels every business needs to use newsletters as part of their marketing, along with tips on how to make them an effective part of your marketing toolkit.

Check out the episode video and show notes here.

Episode 2 – How to Create a Brand Story That Sells with Jim O’Connor

Marketing and advertising expert, Jim O’Connor joins me to share the logical, systematic and simple process that any business can follow to uncover their brand story that sells.

Check out the episode video, show notes and links to resources here.

Episode 1 – The Untapped Potential of Local SEO: Lessons from Gerry White

SEO expert Gerry White joins me to share his insights on local SEO gained from a career in search marketing that’s spanned the BBC, Riverside.fm, Just Eat, Austin Reed and most recently, Mirador, a local SEO management solution.

Check out the episode video, show notes and links to resources here.