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Marketing Freed Podcast

“You know what the world needs? Another marketing podcast.” Said nobody ever.

But hear me out. This one is different. For one, it’s not going to have Steven Bartlett on telling you to follow your passion, or Gary Vee telling you to hustle.

Instead, this podcast features the knowledge, wisdom and experience from independent marketing specialists. The lesser-known marketing freelancers and consultants whose livelihood depends on being masters of their craft rather than a business celebrity. Not only do they know their stuff, but in each episode they share practical advice that’s actually helpful instead of inspirational platitudes.  

Episodes

Episode 7 – Clear Strategies & Measurable Goals On Social Media

I catch up with Luan Wise, a marketing consultant specialising in social media where, among other things, we discuss the need for clear strategies and measurable goals to ensure that social media aligns with business objectives and the different approaches and outcomes to expect when posting from your corporate profile vs your personal one. 

Check out the episode video and show notes here.

Episode 6 – Crafting Compelling Case Studies

In this episode, I’m joined by B2B Technology Copywriter Rob Beadle who shares insights about how case studies can be used throughout the whole buying journey, and how businesses can systemise getting new case studies created rather than leaving it up to chance.

Check out the episode video and show notes here.

Episode 5 – Simplifying Your CRM to Generate More Sales 

This week I’m joined by Simon Washbrook, founder of Popcorn CRM, where we discuss the importance of aligning sales and marketing, the pitfalls of complex CRM systems, tips on how to make your emails more effective, and what signals to look out for from your prospects that mean they’re ready to buy.

Check out the episode video and show notes here.

Episode 4 – Lost Your Voice? Insights From Brand Voice Strategist Bethany Joy

Bethany Joy shares her insights on working with companies to uncover their brand voice and embed it throughout their organisations.

Check out the episode video and show notes here.

Episode 3 – Nurturing Connections: The Art of Newsletters with Lenka Koppova

Marketing Therapist, Lenka Koppova shares why she feels every business needs to use newsletters as part of their marketing, along with tips on how to make them an effective part of your marketing toolkit.

Check out the episode video and show notes here.

Episode 2 – How to Create a Brand Story That Sells with Jim O’Connor

Marketing and advertising expert, Jim O’Connor joins me to share the logical, systematic and simple process that any business can follow to uncover their brand story that sells.

Check out the episode video, show notes and links to resources here.

Episode 1 – The Untapped Potential of Local SEO: Lessons from Gerry White

SEO expert Gerry White joins me to share his insights on local SEO gained from a career in search marketing that’s spanned the BBC, Riverside.fm, Just Eat, Austin Reed and most recently, Mirador, a local SEO management solution.

Check out the episode video, show notes and links to resources here.